the january ‘84 issue of the bi women’s quarterly begins by discussing the bisexual chic trend of the 1970′s. it says that “the media have picked up on people who choose lovers of both sexes for the sheer fashion of it, and describe them as bisexual chic, either silly or exploitative. the general feeling seems to be that no one can really be attracted to men and women in the same way. certainly not for very long, anyway.”
i find it interesting how nearly 50 years later, bisexuals are still grappling with this kind of media stereotyping and homophobia! as much visibility as we have gained, the “bisexual chic” stereotype has turned into the “college bisexual” or “bisexual for attention/headline grabbing” or “bisexuality is a trend” stereotypes.
i don’t know if the stereotype originated in the 70′s. i doubt that. but that mainstream heterosexual media conceptualization of bisexual celebrities has carried through to this day. interesting to see that the media still perceives of us as sensationalists who love being trashy and exploitative for attention.